2B (of course to be!)

Business to Business (and not only) Marketing tips and news

Posts Tagged ‘ecommerce

Demandware Ecommerce Solutions: short overview of what it’s all about

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Demandware ecommerce solution packageIt seems that no one is surprised anymore by the fact that retail is rapidly moving from brick and mortar building into an online commerce space. The first quarter of this year’s comScore report indicates $44.3 billion of an online sales in the U.S. alone. The tendency spreads global-wide so every business-savvy person understands the importance of going online. And doing it smart.

There is quite a few ecommerce solutions available out there but if your retail business is large enough to hire sales manager you might consider something solid and reputable for your ecommerce needs. Like ecommerce platform called Demandware. Read the rest of this entry »

An Independence that’s all my own

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ImageWhat to write about on the 4th of July but independence? It’s a tough word if you think about it. And it can mean different thing to different people. Copyblogger posted a short article today on what independence means for a business owner stating that it does not matter whether you are a tycoon or a mom-and-pop store you are a business owner and so be it.

I’m so happy I’m a blogger ’cause I have to digest an enormous amount of information on the daily basis and just like every person we meet is a teacher so is every article I stumble upon teaches me something as well.

I’ve read all the Facebook posts today on what a birthday of America means to my friends and came to think of what “the independence” means specifically to me. I don’t think it’s really a freedom to make my own choices ’cause too many people depend on my decisions. And I can not say that I’m an owner of my own life ’cause it’s tightly connected to lives of my loved ones and that’s the way I like it. So I think my independence lies in my ability to create stuff that I can call my own. Like this blog. Thank you for being a part of it. And Happy 4th!

The best way to get people to do what you want

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Yes, I am going back to basics and yes, I’m rereading and reanalyzing the great book of “How to win friends and Influence people“.  I’m going to implement each and every advice from this book to my quest of creating fun and engaging Facebook business page. If people got friends offline while following Mr. Carnegie’s instructions I should be able to do it online as well. So “there is only one way under high heaven to get anybody to do anything…” Read the rest of this entry »

Life is good

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If you never heard Bert Jacobs talk – get up and do it. And once you’ll get the bug of optimism putting party inside of you pick a piece of plain white paper and write down your business goals and think whether you are gonna have fun achieving them. Cross out stuff that you know for sure will make your life miserable and highlight those that already are making you feel happy. Read the rest of this entry »

Written by Yuliya Karnaukh

May 17, 2012 at 11:15 am

Great minds born alike

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Today is a very fruitful day on birthdays as quite a few people that I personally find extremely interesting and talented are celebrating their personal holidays. To recognize their achievements I’ve collected some of their quotes that inspire me and might empower you as well. Read the rest of this entry »

Get me the dress my neighbor has

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Have you seen this: High Tech, High Fashion: Clothes Hangers Show Real-Time Facebook Likes [VIDEO]? I just could not say nothing about this new fashion/retail technology that could be called “Get me the dress my neighbor has”. Mashable posted this video today and for the first five minutes I liked it a lot thinking whoa, technology really has no limits, and then I though – oh, Gosh, what if my sister will buy the exact same garment because we tend to shop on same sites and might fall for the most liked outfit at the store? And what if they start installing the same dreadful little digital counters on the precious boxes of shoes? Read the rest of this entry »

Klout who?

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A word is a powerful tool. We can make someone happy using three words or upset with just one. Putting our words into phrases we can heal, hurt, inspire, persuade, antagonize or to have clout on people…You know what “clout” means, right? Now what about “Klout”? Read the rest of this entry »

Written by Yuliya Karnaukh

May 7, 2012 at 11:58 am

Words vs. Numbers or be responsible for every creature you create

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Facebook is a strange creature. It’s a creature because people love it. Or hate. Anything that creates strong attachment is like a living thing. When my teenagers wants something from me they post it to my timeline ’cause it’s the place where I practically live. I’m an online marketer and that’s a big excuse to be a part of a Facebook population. Now when my kids spend half on their waking hours on social network – it’s a different story, but I’m not going there. I want to talk about numbers and engagement. Does it really matter how many fans your business page acquire? Read the rest of this entry »

Emotions for sale

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Money can’t buy happiness…heard that one? What is the happiness anyway? Is it a state of mind, a lifestyle, a feeling, an emotion? Does it stretch over some period of time or comes and goes in the flash of a second? Or maybe it’s all of the above – at different times for different people? Let’s assume that sometimes happiness is an emotion. Can you buy it then? Read the rest of this entry »

Written by Yuliya Karnaukh

April 27, 2012 at 10:40 am

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