Expansion to Eastern Europe – do they buy anything online?

For the majority of people living in US Eastern Europe is a big time mystery. Every one knows that there is a huge country named Russia over there and there is Moscow. And maybe St. Petersburg (and no, it’s not the one down in Florida). Not everyone knows though that beside Russia there is quite a few other countries on the map that used to be part of an old Soviet Union. Ukraine, Belarus, Moldova, Latvia are some of them.  There is more than 70 million Internet users in this part of the world and the number is consistently growing. Just like in US along with online community grows an ecommerce. It’s just evolves with its own specific tendencies and directions. So what’s different?